The Good Shroom Co

About

The Good Shroom Co. exists to promote the use of mushrooms for physical, mental, and spiritual wellbeing.

The Good Shroom Co. is a house of brands consisting of premium functional mushroom-containing consumer packaged goods. Our brand-first portfolio delivers delicious means for the growing North American wellness market to obtain the benefits of functional mushrooms, most notably immune support.
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Currently, The Good Shroom Co. consists of two operative beverage brands: Tēonan & Velada. Their functional mushroom formula is developed from concentrated dual-extracts of 6 scientifically validated functional mushrooms that are effective for immune support and cognitive function. The Good Shroom Co's extracts have all of the health benefits of the most potent mushroom extracts without the mushroom taste.

Functional Mushrooms:

• Reishi
• Chaga
• Lion's Mane
• Turkey Tail
• Shitake
• Maitake

Brands

Tēonan:

Tēonan is a shopify based e-commerce platform delivering function mushroom beverages directly-to-consumers. Their distribution and manufacturing platform is based in Canada with fulfillment of US orders by a 3rd party.

Tēonan has 7 flavors and is distributed throughout North America.

Velada:

Velada specializes in THC and CBD based beverages that also incorporate functional mushrooms utilizing the 4 most-popular flavors from Tēonan, delivering a mellowing recreational beverage with scientifically validated health benefits. Velada complies with all cannabis regulations, including promotional and distribution restrictions.

The beverages are manufactured in their Health Canada licensed cannabis processing facility.

Opportunity:

Functional Mushroom Market Opportunity

• Global Functional Mushroom market poised to reach US$34B by 2024.
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• Annual growth rate year over year of 9% into 2024.
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• Medicinal mushroom market growth of 39% into 2022 will be from North America due to growing concern to live a healthy lifestyle.
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• Reishi and cordyceps mushrooms will experience largest increases in demand.

Health Canada Licensed Cannabis Processor

• Demand for cannabis-infused beverages grew by 40% in the last year.
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• Total annual sales for cannabis-infused beverages was $95.2 million in 2020.

Team:

Eric Ronsse, Founder & CEO

• Decade of executive leadership and management experience
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• Grew logistics companyfrom 28,000 to 255,000 square-foot operation
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• Steadily increased revenue growth and maximized profit
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• Founded & sold CPG company distributed in over 400 outlets in Asia
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Faan Rossouw, Founder & CMO

• MSc in Plant Science (McGill University)
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• 10+ years experience in development of nutraceuticals and bioresource engineering
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• Practical expertise in branding, digital marketing and e-commerce strategy
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Scott Jardin, CFO

• Former CEO, Canadian Cannabis company with Industrial Hemp License
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• 10 years experience as CPA
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• Associate Director of Cancer & Genetics Research Centres, McGill University
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• Associate Director, Internal Audit at McGill University

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